DMD 301

Digital Marketing Developer Channel Tactics

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Mon – Fri, 9am – 6pm
8 weeks

Tuition
$10,000*

* A 13% discount applies if you enroll in all four courses (102-401).

Next Class
March 30 – May 22, 2020

Final 2020 Cohort
July 20 – September 11, 2020

We are proud to offer a 20% discount to US Military Veterans and recent college graduates. DeltaV is also now GI Bill® approved!
Contact us for more information.

Topics

Channel Options

  • Social Media Tools
  • SEO
  • SEM
  • Paid Advertising
  • Content Marketing
  • Offline Techniques

Concepts

  • How to use each tool
  • Why to use each tool
  • Compare and contrast channels
  • Audience/Persona building
  • Certifications
  • Career prep

Tools

  • Social Media Tools
  • Google Tag Manager
  • Google Analytics
  • Google Ads
  • Facebook Ads

Overview

Students get familiar with the array of channel options, including various social media tools, SEO, SEM, other paid advertising, content marketing, offline techniques, and related tools including Google Tag Manager, etc. Students leave with a core understanding of how and why to use each tool, and are able to compare and contrast each channel. Students also learn about audience/persona building and available certifications from Google around Analytics and Ads. Career workshops and prep is also be a part of the curriculum.

Outcomes

At the end of this course, students will be able to:

Prerequisites

Code 201
Students with previous experience can test out of this requirement in their application. If you’d like to test straight into DMD 301, please make sure you have experience with all of the topics listed on the Code 201 course page.

Prework

Once you are accepted into the course, please complete the Code 301 Prework.

Computer & Material Requirements

Students are required to bring their own laptop with plenty of free space on the hard drive. Most students use Macs, simply because they are easy to work with. By the first day of class, students will need:

Learn with Stacked Modules

Concepts in each of our courses are taught using stacked modules, where a new concept is introduced in each class session, building upon what came before it. This is a challenging style that requires persistence, practice, and collaboration, but allows more concepts to be introduced over the length of the course. This method helps students learn and retain more information in a short period of time. Learn more about stacked modules »

Homework Policy

DeltaV Code School provides only a pass/fail transcript and does not assign letter grades to each student. However, to monitor student progress throughout each program, DeltaV Code School uses a point-based grading system that is introduced to the students on the first day of each program. In order to pass the class, students must attain at least 90% of available points. For more information, see Grading System and Disciplinary Action For Low Grades.

Attendance

Punctuality, participation in discussions, completion of assignments, and demonstration of professional courtesy to others are required. Attendance will be taken at the beginning of every class. Passing requires at least 90% attendance. Students should always contact the instructors ahead of time if they are unable to attend all or part of a class session.