Digital Marketing Fast Track
Class Overview
Digital Marketing Fast Track is a supervised self-paced program that provides you with an in-depth understanding of marketing channel tactics and campaign strategies. You will learn an array of channel options, including social media tools, SEO, SEM, paid advertising, content marketing, offline techniques, and Google Tag Manager. The program also covers audience and persona building and provides information on available Google certifications in Analytics and Ads. By the end of the program, you will have a core understanding of how and why to use each tool, be able to compare and contrast each channel, and optimize outcomes for a business by setting up and executing experiments.
You will be ready to launch your digital marketing career!
Coming Up
Launch your digital marketing career today!
Topics
Concepts
- Compare and contrast channels
- Audience and persona building
- Certifications
- Career prep
- Analyzing data
- Capturing metrics
- Recommend actions based on data
- Calculate return on investment (ROI) from campaign efforts
- Ethical, legal, privacy, and other related concerns
Channel Strategy and Options
- How to use each tool
- When to use each tool
- Optimizing outcomes
- Creating and executing experiments
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Paid advertising
- Content marketing
- Offline techniques
Marketing Tools
- Social Media Tools
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- Google Looker Studio
- Customer relationship management (CRM)
Agile Values and Practices
- Agile Manifesto
- Modern agile
- Continuous delivery
- Kanban and Scrum
Outcomes
By the end of this course, you will:
- Have the option to pursue third-party certification programs if they choose (e.g. Google Analytics 4 Certification or Meta Ad Certification)
- Be able to analyze and draw conclusions from the data to support recommended actions
- Know how to calculate and demonstrate return on investment from campaign efforts
- Demonstrate aptitude in Google Analytics 4, Google Tag Manager, Google Looker Studio, metrics capture, and data analysis
- Obtain hands-on experience with Google Analytics by creating and utilizing a free Google Analytics Demo account
- Apply Agile mindset to digital marketing processes
- Utilize end-to-end customer relationship management systems and full marketing technology stacks
- Understand ethics, legal, privacy, and other related concerns
- Complete a Digital Marketing project with a corporate or startup partner
- Be ready to conduct a successful job search and obtain a job as a Digital Marketer
Ongoing Support
Our support and guidance extends well beyond graduation day. After successfully completing Digital Marketing Fast Track, you will receive job search tips and leads, gain access to our alumni network, and can continue to get one-on-one feedback and guidance on your job search!
Prerequisites
Prework
Once you are accepted into the course, please complete the Digital Marketing Fast Track prework. This important prework prepares you for the course!
Material Requirements
You are required to supply your own laptop that meets the below requirements. Chromebooks are not suitable for this course, since you can’t directly control installed software. You are responsible for the upkeep and maintenance of your computer throughout the course. The course will include a class session dedicated to configuring your computer to be ready for professional-grade software development the first day of class. When it comes to learning digital marketing, the amount of time you should dedicate to it can vary depending on your goals, prior experience, and the specific aspects of digital marketing you want to master. However, here is a general guideline to help you plan your learning journey: we recommend ; expect to spend about 20 hours+ / week working on assignments, labs, recorded lectures,etc.
- 64-bit Operating System, like macOS or Windows 10
- Fully up to date, with the latest version of the operating system and all security updates installed
- At least 50 gigabytes of free space on the hard drive
- At least 8 gigabytes of RAM; 16 gigabytes of RAM strongly preferred
- Free of viruses and in general working order
Plus, we offer tuition assistance and are GI Bill® approved!
Your Instructor
Laura Kinnard
Laura Kinnard obtained her MBA with an Internet Marketing Specialty designation from the Florida Institute of Technology and has an Advertising Management degree with a Marketing Concentration from Drake University.
As an Internet and social-savvy marketing adviser and doer with over 20 years of holistic marketing experience, Laura has developed Digital Marketing programs for local and global clients, as well as developed and delivered the curriculum and training modules for over a dozen higher education, governmental, and non-profit organizations.
She was also awarded a reciprocal grant in 2017 through the US State Department’s Young African Leadership Initiative (YALI) and traveled to Africa, to provide entrepreneurial management and marketing training in Nigeria.
Nights and Weekends
DeltaV understands that our software development program is a huge undertaking. That’s why we adapted the Code 301: Intermediate Software Development curriculum to a nights and weekends format! The program stretches our 4-week daytime program across 7 weeks of classes Mondays through Thursdays and Saturdays. The course still features live instruction, group projects and presentations, and career coaching, but at the pace that fits your busy life!
What are you waiting for? Let’s continue your coding journey with Code 301 Nights and Weekends!
Homework Policy
Code of Conduct
Punctuality, participation in discussions, completion of assignments, and demonstration of professional courtesy to others are required. Attendance will be taken at the beginning of every class. Students should always contact the instructors ahead of time if they are unable to attend all or part of published class or lab hours.
Still have questions? We’re here to help!